Search Engine Optimization: Be first on Google.
Increasing your web presence is a process that begins with search engine optimization, or SEO. If your site is not on the first few results of search engines, than your customers will have a difficult time finding your site. Aulpa can help your company by getting your site to rank higher.
How is it done?
Improving a site's position in search engines is an art that begins with its content. Professional web design may make a site look good, but making your content attractive to visitors does not automatically make it attractive to search engines. The process of optimizing your site for search engines involves adding "invisible code" to your site called meta tags that will tell search engines more about your site. Also, the content can be enriched with target keywords, or the words that you want your site to come up for when searched for in Google and other search engines.
Is it easy?
No. Like any art, SEO involves a lot of trial-and-error and guesswork. It is something that needs to be performed on a website daily, because search engines are always changing the order of the pages displayed for specific searches.
How are SEO results monitored?
Aulpa uses Google Analytics for keeping track of your search engine rankings. Analytics provide information on your visitors including how they found your site, where they're from, and even what kind of computer they are using. Reports generated by Google can be emailed to you automatically each day, week, or month so you can see the effectiveness of Aulpa's SEO strategy.
Site Optimization
Analysis
- Keyword research
- Web site review
- Competitor analysis
Strategy
- Plan for specific search engines
- Method for getting them to return on a reoccurring basis
Keywords
- Meta-tags
- Headlines
- Links
- Titles
Code
- Optimization for "robots" and "spiders"
- Search for additional SEO opportunities (image attributes, captions, etc.)
- HTML restructuring
Copywriting
- Keyword-focused rewrites
Links
- Link building
- Contact suppliers/partners for inbound links
- Outbound link analysis
Site Monitoring
Sources
- Where visitors come from
- What keywords visitors used
- Amount of direct traffic versus referrals
Visitors
- Total visits
- Total pageviews
- Unique visitors
- Time spent on site
- Percent new visitors
- Visitor Profile
